Topshop Autumn 2011

I think it's important when designing for Topshop that we take into consideration the current trends. Topshop stores are generally divided into separate trend sections and change with the seasons. The one section that stays relatively still is the denim section.
When we are designing for Topshop we will have to ensure that the seasons fashion can be easily implemented into the designs so perhaps have windows where different patterns etc can be placed and have one overall general, impartial but fitting theme for the season?

Type is key throughout many of the Topshop ad campaigns. I think it could be very interesting to focus on typography for the general feel per season and then have snippets for each individual trend section implemented into the design. 

Topshop Trends

Here are two contrasting examples of Topshop advertising. It reinforces that they have a diverse form of advertising and there are no strict rules to conform to when planning the designs, only ensure they are fitting with the current theme/trends and the rest is open for interesting, innovative design. 

Topshop are known for their edgy, unique styles and it is reflected throughout the designs over all of their ranges. Some previous Topshop advertising includes;

This was interesting as it deters away from the original Topshop logo. It was designed to fit with one of their seasonal trends, here it shows shows their quirky sense of style. 

This Topshop poster is more fitting for the Logo. I like the simplicity with random splashes of colour. 

QR Barcodes

One of the main elements in making the shopping experience fun, is the ability to obtain information on products, etc, quickly. We decided to use barcodes as an easy method of retrieving the information using a mobile device. 

As barcodes will now be important to the customer i thought it would be a nice idea to create them into a form of artwork/design as it will be just as important and have to be incorporated onto the clothing labels. 

These are a few barcode designs i liked....

Initial planning/meeting.

After reading the brief, i had plenty of ideas in terms of what direction i thought our work would go in.

NCR

First things first, i had a look through NCR's website to get a better idea of what they do and what type of product they may be hoping to achieve. I found that they are a innovative company, excelling ahead of others in areas such as interactive consumerism. 

SCVNGR

I found a website called SCVNGR, i thought it might be a good way of connecting people within the store and make them interact with one another via daily/weekly challenges. We would be unable to use this as it is the work of a different company and we are not hoping to collaborate with anyone else, however, i thought it might be a good starting point to build upon and get some more ideas. 

Topshop

After a few meetings we have decided to go with Topshop as our brand. We chose Topshop due to the fact that it is one of the leading high street retailers, they have many stores worldwide, they are aimed at young-adults (our age bracket is 20-30) and the brief sounds fitting for the progression of a youthful, on trend retailer like Topshop.