I think it's important when designing for Topshop that we take into consideration the current trends. Topshop stores are generally divided into separate trend sections and change with the seasons. The one section that stays relatively still is the denim section.
When we are designing for Topshop we will have to ensure that the seasons fashion can be easily implemented into the designs so perhaps have windows where different patterns etc can be placed and have one overall general, impartial but fitting theme for the season?
Type is key throughout many of the Topshop ad campaigns. I think it could be very interesting to focus on typography for the general feel per season and then have snippets for each individual trend section implemented into the design.
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