First things first, i had a look through NCR's website to get a better idea of what they do and what type of product they may be hoping to achieve. I found that they are a innovative company, excelling ahead of others in areas such as interactive consumerism.
I found a website called SCVNGR, i thought it might be a good way of connecting people within the store and make them interact with one another via daily/weekly challenges. We would be unable to use this as it is the work of a different company and we are not hoping to collaborate with anyone else, however, i thought it might be a good starting point to build upon and get some more ideas.
After a few meetings we have decided to go with Topshop as our brand. We chose Topshop due to the fact that it is one of the leading high street retailers, they have many stores worldwide, they are aimed at young-adults (our age bracket is 20-30) and the brief sounds fitting for the progression of a youthful, on trend retailer like Topshop.
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